Instagram 101: Amelia Breaks It Down

Download Amelia’s course, “Social Media for Food, Farm & Beverages”, HERE.

For the past three years, Amelia Tarpey has worked with GrowNYC, first as a Market Manager overseeing Greenmarkets in Manhattan and Brooklyn and now as the Publicity Manager at the Union Square Greenmarket. Creating community around food and helping people understand where it comes from, who grows it, and how it’s grown has been central to her career and her focus throughout her time with GrowNYC.

In her training course, Social Media for Food, Farm & BeveragesAmelia will open your eyes to the nuances of Instagram from a brand development perspective. You will walk away with real examples of what social media success looks like and steps your business can take to follow the path to success.  Amelia will open your eyes to all that your social media presence can be, she explains..

“In our industry, followers are often looking to social media to know and trust you, especially in farm businesses. Use this platform to show them who you are; it’s not always explicitly about sales. Expand your idea of a product. Your product is not only the spirits you sell or the food you’re growing, it’s who you are.”

Learn about differentiating between platforms, setting up your profile, developing a brand voice, content creation, growing and engaging your audience and so much more.

Get a taste of Amelia’s Insta savvy on the Union Square Greenmarket Instagram page (@unsqgreenmarket). With eye-catching photos, endless content, and almost 75,000 followers, you’re bound to be inspired to kick up your own profile a notch.

Download Amelia’s course, “Social Media for Food, Farm & Beverages”, HERE.


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