Capturing the Eco-Traveler 101

Download Jennifer’s course, “Capturing the Eco-Traveler & Making Green Improvements” here.

Jennifer Woofter is the founder and president of Strategic Sustainability Consulting (SSC). In this role she draws upon more than a decade of experience in the fields of organizational sustainability, corporate social responsibility, and socially responsible investing. She has worked with more than 50 clients on projects including Green Auditing, Sustainability Planning, Carbon Footprint Analysis, Stakeholder Engagement, Training and Facilitation, and Sustainability Reporting. She currently manages the SSC Consultant Network, an association of more than 650 professionals with expertise in virtually every area of sustainability.

The “Capturing the Eco-Tourism Market” workshop will focus on the key trends driving travel towards more environmentally conscious choices and how tourism businesses can most effectively position themselves to capture this growing niche. You’ll learn hot trends in eco-tourism that you can apply right away, real-life examples of hotels, wineries, farms and cities that are using eco-tourism features to engage and delight their guests and practical ways to green your facilities and destinations and reduce your environmental footprint.

“The hospitality industry spends more than $7.5 billion on energy each year,” Jennifer explains. “Reducing energy use by 10% across the industry could save $750 million and help reduce U.S. greenhouse gas emissions by 6 million tons.”

Download Jennifer’s course, “Capturing the Eco-Traveler & Making Green Improvements” here.


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