News

EscapeMaker.com Reinvents Local Travel Destinations with Augmented Reality

As flight cancellations plagued international summer travel, many cooped-up locals took to the road and rails to explore, despite gas prices and fee surges. EscapeMaker.com, a veteran local travel marketer since 2000, rolled out its AR (Augmented Reality) development and content production services to its longtime agritourism, craft beverage, and special event clients this summer to help them get the edge on attracting their share of the increasing local travel market. EscapeMaker's AR clients will offer various engaging augmented reality experiences to incentivize travel and onsite visits, whether through historical walking or craft beverage tours, food menus, scavenger hunts, or exclusive musical and theatre performances. "Static tour apps are old news," says Caylin Sanders, President and CEO of EscapeMaker. "Travelers want more fun, memorable and interactive experiences. With our custom AR apps launching later this year, visitors will engage with a destination like never before as they aim their mobile phones at select sites to see unique content." EscapeMaker relocated north from Brooklyn, New York, to the Hudson Valley during the pandemic. Upending their usual playbook, they invested in technology rather than traditional social media and old-school brand building to offset pandemic losses and weather the uncertainty of the local travel and special event market. Although visitors bureaus and destination marketing organizations (DMOS) tightened their budgets once the pandemic hit, their marketing and advertising spending is finally returning to pre-2020 levels. According to Sanders, though, budgets previously diversified have been allocated mainly to Facebook or Google pay-per-view advertising, cannibalizing many marketer's client lists. But as Facebook's subscriber base declines, advertisers now realize those likes don't always translate into in-person visits. "Over the years, we found creative marketing solutions by adding event production, tour guide distribution, bus tours, and packaging in response to our destination client's specific needs. It became apparent,

As flight cancellations plagued international summer travel, many cooped-up locals took to the road and rails to explore, despite gas prices and fee surges. EscapeMaker.com, a veteran local travel marketer since 2000, rolled out its AR (Augmented Reality) development and content production services to its longtime agritourism, craft beverage, and special event clients this summer to help them get the edge on attracting their share of the increasing local travel market. EscapeMaker’s AR clients will

Craft Beverage Getaways this Fall

Above photo: Vermont Tourism Fiery leaves, crisp air, cozy sweaters, road trips….ah, the beauty of fall. There’s no better time to get out and explore the gorgeous regions around NYC. Grab your pals, pack up the car and escape for a day trip or weekend getaway to one of the endless agritourism destinations within reach. Don’t sleep on the endless breweries, vineyards and distilleries that dot the area! Sitting around a fire pit sipping a

Edible InSTALLments: Meet The Chef

Check out our latest Edible Installment featuring school chef George Edwards, farmer Cheryl Rogowski and Fulton Stall Market Advisor Bob Lewis! Learn about how Fulton Stall Market supports kids, farmers, local food and the community.

Edible InSTALLments: Jimmy Carbone, NY State Craft Beverage & The Schooner Apollonia

Join local tastemaker Jimmy Carbone as he chronicles the exciting recent history of New York State Craft Beverage and a new Hudson Valley sail freight project: The Schooner Apollonia. Their next docking date at Pier 16 to deliver goods to Fulton Stall Market is July 30th, so make sure you get your online order in ASAP! Order sail freight goods here by JULY 20th to pick up at the next docking on July 30th: //www.schoonerapollonia.com/dow…

Protected: Virtual Women in Food & Farming Expo

WELCOME!!! Download 25 virtual tours, inside tips, workshops and presentations from leading women in food & farming BELOW. Hear from industry leaders in food, beverage, agritourism, as well as food activists and authors. 6+ hours of on-demand content is available to download and view at your convenience, 24/7. Local Farm Tours: Liz Neumark, Katchkie Farm / Great Performances: "Farm Tour" (14 minutes) Marie Voorhees, Hidden Spring Lavender: "Tour of Lavender Farm" (8 minutes) Pam, Reuwai & Tannwen Mount, Terhune Orchards: "Farm Tour" (15 minutes) Alisha Albinder-Camac, Hudson River Fruit Distributors: “All About Apples” Louise Newsome, Cooper's Daughter Spirits: "Farm to Glass" (5 minutes) Food & Beverage Talks, Demos & Workshops: Andrea Young, Sweet Vegan Chocolates: "Chocolate Making" (29 minutes) Audrey Powell, Spicegrove: "BBQ Marinade Demo" (5 minutes) Carmen Ng & Evelyn Li, Ocka Treats: "Cheesecake Demo" (1 minute) Charlotte Boyle, Charlotte's Home Kitchen: "Cake Recipe Demo" (4 minutes) Chef Judy Joo, Food Network/Author: "Kimchi 101 Workshop" (11 minutes) Kristin White, Chicken Librarion: "Sourdough Starter" (26 minutes) Leslie Lennox, Hope's Gardens Pesto: "Pesto Demo" (33 minutes) Carrie Daschow, Atina Foods: Ayurvedic Frosting Combo (20 minutes) Chris Baker, Chicory Naturalist: "Foraging Demo" (3 minutes) Kathleen Finlay, Glynwood: "Tea at Glynwood - Panel on Herbs" (51 minutes) Marianne Williamson, Author/Anti-Hunger Activist : "Food Consciousness & Reverence" (18 minutes) B2B Workshops, Panels & Talks Danielle Gaebel, SuperFine Social: "Social Media for Food" (38 minutes) Erica Frenay, Shelterbelt Farm: "Glamping on the Farm" (40 minutes) Suin Park, Forward Roots: "Labeling / Design For Your Products" (25 minutes) Amy Wu, From Farms to Incubators: "Women in AgTech" (12 minutes) Cindy List, Red Head Hot Sauce: "Words of Wisdom" (3 minutes) Katy Keiffer, Lisa Held and Jenna Liut, Heritage Radio Network‘s Podcasters: “Pitching Your Story for Radio” (13 Minutes) Yancey Migliore, Whitecliff Vineyard: "Winemaker's Journey" (3 minutes)

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Top 5 Sustainable Agritourism Ideas

Photo Credit: Long Island Sustainable Winegrowing From eating and drinking locally to sustainable farming to simply enjoying the great outdoors, there are so many ways we can travel and explore in an eco-friendly way across the region. Our environment is an ever-present topic and something we care deeply about, as agritourism is rooted in nature itself. We love to support partners with a focus on sustainability whenever possible and we know the rest of you

Late Summer Getaways

July 25, 2021 March 12, 2022
Staff
Blog Post

Above Photo: Terhune Orchards Even though summer seems to be passing by in the blink of an eye this time of year, there is still so much to see and do these final warm weekends of freedom! From farm dinners to alpaca visits to wine tasting to distillery tours, escape for a special agritourism weekend with family and friends before fall creeps in. Need some ideas? We got you. Visit Central New Jersey for farm

Edible InSTALLments: Cabot Creamery

Chef Paul demos one of our favorite lunches at Fulton Stall Market – a grilled cheese sandwich made with Cabot Cheese and a hearty tomato bisque soup! TOMATO BISQUE RECIPE: 1/2 cup of butter 3 cups of chopped onions 1 cup of chopped celery 2 tsp allspice 1 tsp cinnamon 1/2 tsp nutmeg 1/2 cup of rice flour 3 – 28-oz cans of tomatoes 1 tbsp of baking soda 4 cups of half & half

EscapeMaker.com Presents the Northeast Women in Food & Farming Online Expo

The free virtual expo honors and celebrates women-owned farms and businesses in the food, farming and craft beverage industries and provides resources to women entrepreneurs. BROOKLYN, NY – June 14, 2021 – If you missed last month’s Women in Food & Farming Festival, a hybrid event that drew hundreds of people online and in person to Hudson Valley’s Stone Ridge Orchard, there is still an opportunity to celebrate, learn and get inspired at the Northeast Women in Food & Farming Online Expo. The free expo encourages women consumers and those from across the food and farming industries, home and professional chefs, restaurateurs, winemakers, craft beverage producers, and those who champion agritourism to create, learn and come together in a supportive community. Presented by EscapeMaker.com and Fulton Stall Market, sponsors include The New York Cider Association, Cabot Cheese, SnapDragon & RubyFrost Apples, VisitIthaca.com, and SullivanCatskills.com, with media partners Heritage Radio and Edible Manhattan. The expo includes local farm tours, food workshops, cooking demos and inspirational talks from highly influential women in their fields. Notable topics include foraging for ramps, cake demos, chocolate-making and sourdough starter workshops, a discussion on herbs, glamping on the farm and social media tips for food businesses. Tickets are free and include over twenty on-demand presentations – that’s 6+ hours of material that attendees can stream 24/7 at their convenience. A few highlights include: Chef Judy Joo, The Food Network’s Iron Chef UK, presents a Kimchi 101 workshop. Maneet Chauhan, James Beard award-winning chef, Culinary Institute of America alumnus, Food Network television personality, and cookbook author, shares her own story and words of wisdom for women in the industry. Liz Neumark, farmer, chef and entrepreneur, CEO of Great Performances catering and founder of the non-profit The Sylvia Center, takes viewers on a farm-to-fork tour of her Katchkie

The free virtual expo honors and celebrates women-owned farms and businesses in the food, farming and craft beverage industries and provides resources to women entrepreneurs. BROOKLYN, NY – June 14, 2021 – If you missed last month’s Women in Food & Farming Festival, a hybrid event that drew hundreds of people online and in person to Hudson Valley’s Stone Ridge Orchard, there is still an opportunity to celebrate, learn and get inspired at the Northeast

Edible InSTALLments: The Women Producers of Fulton Stall Market

To celebrate all of the wonderful women producers, farmers and entrepreneurs at Fulton Stall Market, check out the first episode in their new video series, “Edible InSTALLments”! This episode is all about the women producers that make up Fulton Stall Market. Featuring Beth Litt of Brittle and Beyond, Annette Davis of Pudding Pan Desserts, Margot Reiss “The Soup Lady” of Kitchen 36, and FSM board member and founder of Beth’s Farm Kitchen Beth Linskey! Now

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